Rethinking the Employees' Perceptions of Corporate Citizenship Dimensionalization

Journal of Business Ethics 104 (2):207-218 (2011)

Abstract
The article suggests that the four-factor model of corporate citizenship (CC: economic, legal, ethical, and discretionary responsibilities) does not fairly represent all pertinent dimensions of employees’ CC perceptions. Based on an empirical study with a sample of 316 employees, we show that, at least in some contexts, individuals distinguish seven CC dimensions: (1) economic responsibilities toward customers; (2) economic responsibilities toward owners; (3) legal responsibilities; (4) ethical responsibilities; (5) discretionary responsibilities toward employees; (6) discretionary responsibilities toward the community; and (7) discretionary responsibilities toward the natural environment. We do not suggest that this seven-factor model represents all of the (more) relevant CC dimensions in the employees’ minds. We aim to share evidence showing that the four-factor model proposed by Maignan et al. (Journal of the Academy of Marketing Science 27(4):455–469, 1999 ) may be refined, at least when the employees are the stakeholders in question.
Keywords Corporate citizenship  Economic responsibilities toward customers  Economic responsibilities toward owners  Discretionary responsibilities toward employees  Discretionary responsibilities toward community  Discretionary responsibilities toward natural environment
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DOI 10.1007/s10551-011-0899-5
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Small Business Champions for Corporate Social Responsibility.Heledd Jenkins - 2006 - Journal of Business Ethics 67 (3):241-256.

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