Business and Professional Ethics Journal 5 (2):3-22 (1986)
| Abstract |
A framework is designed to aid the marketing decision maker in choosing between deontological and utilitarian reasoning when attempting to solve ethical problems. the framework uses miller's theory of living systems to develop a hierarchy of exchanges as a basis for analysis. then the historical appeal of deontology and utilitarianism are analyzed with respect to the hierarchy
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| Keywords | Applied Philosophy Business and Professional Ethics |
| Categories | (categorize this paper) |
| ISBN(s) | 0277-2027 |
| DOI | 10.5840/bpej19865232 |
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Relationship Between Machiavellianism and Type a Personality and Ethical-Orientation.J. Michael Rayburn & L. Gayle Rayburn - 1996 - Journal of Business Ethics 15 (11):1209 - 1219.
The Ethical Decision-Making Processes of Information Systems Workers.David B. Paradice & Roy M. Dejoie - 1991 - Journal of Business Ethics 10 (1):1 - 21.
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