Public Relations and Rawls: An Ill-Fitting Veil to Wear

Journal of Mass Media Ethics 27 (3):163-176 (2012)
Abstract
John Rawls's ?veil of ignorance? approach to ethical decision making is a staple in mass media ethics literature, but Rawls's overarching theory of distributive justice receives less consideration in public relations ethics than in other communication disciplines. Public relations ethicists who describe the veil often divorce it from Rawls's original intention. This paper describes Rawls's theory; its uses and misuses in contemporary discussions of public relations ethics; six reasons why the veil seems to be a difficult fit for public relations practitioners; and Rawlsian considerations in the context of three commonly accepted public relations models
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1080/08900523.2012.700207
Options
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history
Request removal from index
Download options
Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 28,157
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library
References found in this work BETA
The Idea of Justice.Amartya Sen - 2009 - Belknap Press of Harvard University Press.
A Theory of Justice.John Rawls - 2009 - In Steven M. Cahn (ed.), Philosophy and Rhetoric. Oxford University Press. pp. 133-135.
The Right and the Good.W. D. Ross - 1930 - Clarendon Press.
Justice, Gender, and the Family.Susan Moller Okin - 1991 - Philosophy and Public Affairs 20 (1):77-97.

View all 16 references / Add more references

Citations of this work BETA

Add more citations

Similar books and articles
Are Public Relations Texts Covering Ethics Adequately?Thomas H. Bivins - 1989 - Journal of Mass Media Ethics 4 (1):39 – 52.
Applying Ethical Theory to Public Relations.Thomas H. Bivins - 1987 - Journal of Business Ethics 6 (3):195 - 200.
Rawls and the Outlaws.Henry Shue - 2002 - Politics, Philosophy and Economics 1 (3):307-323.
Reconciling Public Reason and Religious Values.James P. Sterba - 1999 - Social Theory and Practice 25 (1):1-28.
Universalism Versus Relativism in Public Relations.Hyo-Sook Kim - 2005 - Journal of Mass Media Ethics 20 (4):333 – 344.
Should a Public Relations Code of Ethics Be Enforced?Yi-Hui Huang - 2001 - Journal of Business Ethics 31 (3):259 - 270.

Monthly downloads

Added to index

2012-08-11

Total downloads

7 ( #525,898 of 2,171,972 )

Recent downloads (6 months)

1 ( #326,556 of 2,171,972 )

How can I increase my downloads?

My notes
Sign in to use this feature


Discussion
Order:
There  are no threads in this forum
Nothing in this forum yet.

Other forums