Journal of Mass Media Ethics 27 (3):163-176 (2012)
John Rawls's ?veil of ignorance? approach to ethical decision making is a staple in mass media ethics literature, but Rawls's overarching theory of distributive justice receives less consideration in public relations ethics than in other communication disciplines. Public relations ethicists who describe the veil often divorce it from Rawls's original intention. This paper describes Rawls's theory; its uses and misuses in contemporary discussions of public relations ethics; six reasons why the veil seems to be a difficult fit for public relations practitioners; and Rawlsian considerations in the context of three commonly accepted public relations models
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References found in this work BETA
Corporate Social Responsibility Theories: Mapping the Territory. [REVIEW]Elisabet Garriga & Domènec Melé - 2004 - Journal of Business Ethics 53 (1-2):51-71.
A Theory of Justice.John Rawls - 2009 - In Steven M. Cahn (ed.), Philosophy and Rhetoric. Oxford University Press. pp. 133-135.
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Citations of this work BETA
Public Relations as a Quest for Justice: Resource Dependency, Reputation, and the Philosophy of David Hume.Charles Marsh - 2014 - Journal of Mass Media Ethics 29 (4):210-224.
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