New York: Free Press (1973)

Abstract
Integrating personality, behavioral, and cognitive theories of change, the author examines the operations, measurement, and evolution of behavioral and ethical standards that distinguish capitalism from other ideologies
Keywords Values
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Call number BD431.R553
ISBN(s) 0029267501   9780029267509
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Motivations of the Ethical Consumer.Oliver M. Freestone & Peter J. McGoldrick - 2008 - Journal of Business Ethics 79 (4):445-467.

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