The perceptions of consumers regarding online retailers' ethics and their relationship with consumers' general internet expertise and word of mouth: A preliminary analysis [Book Review]
Journal of Business Ethics 83 (4):641 - 656 (2008)
Ethical concerns of Internet users continue to rise. Accordingly, several scholars have called for systematic empirical research to address these issues. This study examines the conceptualization and measurement of consumers' perceptions regarding the ethics of online retailers (CPEOR). Also, this research represents a first step into the analysis of the relationship between CPEOR, consumers' general Internet expertise and reported positive word of mouth (WOM). Results, from a convenience sample of 357 online shoppers, suggest that CPEOR can be operationalized as a second-order construct composed of four dimensions: security, privacy, fulfillment, and non-deception. Our findings also indicate that consumers' general Internet expertise significantly improves CPEOR and CPEOR are strongly predictive of consumers' WOM. Managerial and research implications are offered
|Keywords||consumers’ general Internet expertise ethics online retailing second-order construct reported positive word of mouth|
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References found in this work BETA
Ethical Theory and Business.Tom L. Beauchamp, Norman E. Bowie & Denis Gordon Arnold (eds.) - 2008 - Pearson/Prentice Hall.
Toward the Development of a Multidimensional Scale for Improving Evaluations of Business Ethics.R. E. Reidenbach & D. P. Robin - 1990 - Journal of Business Ethics 9 (8):639 - 653.
Ethical Issues in Electronic Comemrce.Bette Ann Stead & Jackie Gilbert - 2001 - Journal of Business Ethics 34 (2):75 - 85.
Ethics on the Web: Applying Moral Decision-Making to the New Media. [REVIEW]Linda M. Sama & Victoria Shoaf - 2002 - Journal of Business Ethics 36 (1-2):93-103.
E-Commerce, Ethical Commerce?Mary D. Maury & Deborah S. Kleiner - 2002 - Journal of Business Ethics 36 (1-2):21 - 31.
Citations of this work BETA
Understanding Privacy Online: Development of a Social Contract Approach to Privacy.Kirsten Martin - forthcoming - Journal of Business Ethics.
The Influence of Consumers’ Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts.Isabel P. Riquelme & Sergio Román - 2014 - Journal of Business Ethics 119 (3):405-422.
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