The perceptions of consumers regarding online retailers' ethics and their relationship with consumers' general internet expertise and word of mouth: A preliminary analysis [Book Review]

Journal of Business Ethics 83 (4):641 - 656 (2008)
Ethical concerns of Internet users continue to rise. Accordingly, several scholars have called for systematic empirical research to address these issues. This study examines the conceptualization and measurement of consumers' perceptions regarding the ethics of online retailers (CPEOR). Also, this research represents a first step into the analysis of the relationship between CPEOR, consumers' general Internet expertise and reported positive word of mouth (WOM). Results, from a convenience sample of 357 online shoppers, suggest that CPEOR can be operationalized as a second-order construct composed of four dimensions: security, privacy, fulfillment, and non-deception. Our findings also indicate that consumers' general Internet expertise significantly improves CPEOR and CPEOR are strongly predictive of consumers' WOM. Managerial and research implications are offered
Keywords consumers’ general Internet expertise  ethics  online retailing  second-order construct  reported positive word of mouth
Categories (categorize this paper)
DOI 10.1007/s10551-007-9645-4
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history
Request removal from index
Download options
Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 26,692
Through your library
References found in this work BETA
Ethical Issues in Electronic Comemrce.Bette Ann Stead & Jackie Gilbert - 2001 - Journal of Business Ethics 34 (2):75 - 85.
E-Commerce, Ethical Commerce?Mary D. Maury & Deborah S. Kleiner - 2002 - Journal of Business Ethics 36 (1-2):21 - 31.

View all 16 references / Add more references

Citations of this work BETA

Add more citations

Similar books and articles

Monthly downloads

Added to index


Total downloads

22 ( #225,127 of 2,158,427 )

Recent downloads (6 months)

3 ( #132,916 of 2,158,427 )

How can I increase my downloads?

My notes
Sign in to use this feature

There  are no threads in this forum
Nothing in this forum yet.

Other forums