The Use of Persuasion in Public Health Communication: An Ethical Critique

Public Health Ethics 5 (2):192-205 (2012)
Authors
Joseph Rossi
Creighton University
Abstract
Public health communications often attempt to persuade their audience to adopt a particular belief or pursue a particular course of action. To a large extent, the ethical defensibility of persuasion appears to be assumed by public health practitioners; however, a handful of academic treatments have called into question the ethical defensibility of persuasive risk- and health communication. In addition, the widespread use of persuasive tactics in public health communications warrants a close look at their ethical status, irrespective of previous critiques. In this article, we review some ethical objections previously advanced against the use of persuasion in public health communications, and also consider some novel but potentially relevant objections. We conclude that persuasion is ethically problematic in some circumstances and attempt to clarify what these circumstances are. However, whereas persuasion may be ethically problematic in some circumstances, it need not be viewed as intrinsically problematic
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1093/phe/phs019
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 34,999
Through your library

References found in this work BETA

Add more references

Citations of this work BETA

Health Promotion: Conceptual and Ethical Issues.A. Dawson & K. Grill - 2012 - Public Health Ethics 5 (2):101-103.

Add more citations

Similar books and articles

Public Health and Public Goods.Jonny Anomaly - 2011 - Public Health Ethics 4 (3):251-259.
Public Health Ethics Theory: Review and Path to Convergence.Lisa M. Lee - 2012 - Journal of Law, Medicine and Ethics 40 (1):85-98.
Argumentation as Rational Persuasion.J. Anthony Blair - 2012 - Argumentation 26 (1):71-81.
Is Obesity a Public Health Problem?Jonny Anomaly - 2012 - Public Health Ethics 5 (3):216-221.
Ethics, Prevention, and Public Health.Angus Dawson & Marcel Verweij (eds.) - 2007 - Oxford University Press.

Analytics

Added to PP index
2012-08-23

Total downloads
99 ( #62,899 of 2,275,159 )

Recent downloads (6 months)
4 ( #111,836 of 2,275,159 )

How can I increase my downloads?

Monthly downloads

My notes

Sign in to use this feature