Journal of Law, Medicine & Ethics 37 (3):401-409 (2009)
We seem to prefer that medicine and medical care be provided through altruistic motives. Even the pharmaceutical industry justifies its behavior in terms of altruistic purposes. But economists have known since Adam Smith that self-interested behavior can create large and growing social benefits. This is true for medical care as well as for other goods. First, I consider specifically the case of pharmaceutical promotion, both to physicians and to consumers. I argue that such promotion is highly beneficial to patients and leads to health improvements. I consider some criticisms of promotion, and show that they are misguided. I then provide some evolutionary explanations for our erroneous beliefs about medical care
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References found in this work BETA
The Blank Slate. The Modern Denial of Human Nature.Steven Pinker - 2004 - Tijdschrift Voor Filosofie 66 (4):765-767.
Drug Reps and the Academic Medical Center: A Case for Management Rather Than Prohibition.Thomas S. Huddle - 2008 - Perspectives in Biology and Medicine 51 (2):251-260.
The Evolution of Reciprocal Altruism.Robert Trivers - 1971 - Quarterly Review of Biology 46 (1):35-57.
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