Abstract

Politics and religion are two concepts that have constantly intertwined throughout history and continue to do so at the start of the third millennium. Previous studies show that religion plays an important part in the political life and the concepts of state and church are connected. Although there are also certain discursive manners in which the Church adapts to political and socio-economical contexts, it is much more often that the connection between the two spheres of communication (political and religious) comes from the part of politicians. The article deals with notions such as pseudo-events, media spectacle, political marketing and using religion as a tool for political positioning. The current research is based on an analytical descriptive method: the media content analysis. The focus of the analysis is on the highest rated daily print media and it covers the period from 2007 to 2010. It checks the prevalence of politicians in the media coverage of religious events on the most important religious holidays of the year: Easter, St Mary and Christmas. The most relevant results of the study show that the intertwining of politics and religion is often negatively reflected by the media. The results are a necessary addition to previous studies (Iancu and Balaban) that had only focused on a quantitative analysis of politicians' media coverage during religious festivities