Stephen Turner claims that social science can explain away normativity. By exploiting a non-normative view of rationality and a causal view of belief, he claimed that normativist views are akin to what he calls Good Bad Theories (GBT). GBT are false accounts that play a role of social coordination like primitive rituals (Taboo and the like). Hence, “norms”, “commitments”, and “obligations” are just like Taboo and can be explained away as GBT. Normativism, as a consequence, is doomed to disappear in a disenchanted world. Turner focuses on the normativist idea that the normative does not reduce to the causal: he claims that social science succeeds in the reduction. This claim is presented as a major challenge to philosophical normativism. In what follows, I try to discuss some aspects of Turner’s challenge by focusing on certain features of belief and belief-change that prima facie promote a normativist view: this is the basis to focus on some problems concerning the scope of Turner’s argument.