Emotional politics on Facebook. An exploratory study of Podemos’ discourse during the European election campaign 2014

Recerca.Revista de Pensament I Anàlisi 17:61-83 (2015)
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Abstract

The results of the European elections 2014 in Spain were characterized by the outstanding rise of a new party, Podemos, which obtained five seats in the European Parliament, despite being founded few months before the elections. The present study analyzes both the content and the presence of emotions in Podemos’ discourse on Facebook during the European electoral campaign. In particular, the affective content of both the party’s discourse and the comments of its followers will be analyzed through a pragmatic linguistic approach applied to a corpus of 163 posts and 215 followers’ comments. Results show an insistence on positive emotions in the party’s discourse and a prevalence of negative emotions in the comments of the citizens.Los resultados en España de las elecciones al Parlamento Europeo de 2014 se caracterizaron por el surgimiento de un nuevo partido, Podemos, que, a pesar de haber sido fundado pocos meses antes de las elecciones, obtuvo cinco escaños en el Parlamento Europeo. En este trabajo analizamos el contenido y la presencia de emociones en el discurso de Podemos en Facebook durante la campaña electoral europea. Concretamente, se analiza el contenido afectivo del discurso del partido y de los comentarios de sus seguidores mediante una aproximación lingüística pragmática aplicada a 163 posts y 215 comentarios. Los resultados muestran una insistencia en emociones positivas por parte del partido y una prevalencia de emociones negativas en los comentarios de los internautas.

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