Abstract

A metaphor within the framework of semiotics can be embodied in various semiotic systems, which is a prerequisite for a multilateral, in-depth analysis of its generation and interpretation. The purpose of the article is the conceptualisation of metaphor in the framework of semiotics and analysis using methods of analogy and transference. One of the main problems of metaphor theory is to provide means to represent the process of metaphor generation for understanding the nature of the phenomenon. The use of the offered methods in metaphor generation and interpretation opens up a multifaceted understanding of the object under study.