Affordance as a Method in Visual Cultural Studies. Based on Theory and Tools of Vitality Semiotics

Art Style International 2 (7):11-37 (2021)


In a historiographical and methodological comparison of Formal Aesthetics and Iconology with the method of Affordance, the latter is to be introduced as a new method in Visual Cultural Studies. In extension ofepistemologically relevant aspects relatedtostyle and history of the artefacts, communicative and furthermoreaction and decisionrelevant aspects of artefacts become important. In this respect, it is the share of artefacts in life that the new method aims to uncover. The basis for this concern is the theory and methodological tools of Visual Semiotics, which I have already presented. A direct comparison of the three methods based on the same example should clarify the points of contact and the respective performance of the methods. For this purpose, theChrist among the Doctorsof Albrecht Dürer from 1506 will be used, which was already examined in 1905 and indirectly in 1915 by the prominent representative of Formal Aesthetics Heinrich Wölfflin,and in 1914 and finally in1943by the founder of Iconology Erwin Panofsky. With the new method thecommunicative-actionand decision relevant aspects and thus their share in life should be shown.

Download options


External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library


Added to PP

139 (#86,504)

6 months
43 (#19,855)

Historical graph of downloads
How can I increase my downloads?

References found in this work

No references found.

Add more references

Citations of this work

No citations found.

Add more citations

Similar books and articles

Panofsky - Warburg - Cassirer. From Iconology to Image Science.Martina Sauer - 2020 - In Homo Pictor. Image Studies and Archaeology in Dialogue [Freiburger Studien zur Archäologie & Visuellen Kultur 2], ed. by Jacobus Bracker, Heidelberg: Propylaeum. pp. 159-171.
Visual Culture: The Reader.Jessica Evans & Stuart Hall (eds.) - 1999 - Sage Publications in Association with the Open University.
Relativity of Visual Communication.Arto Mutanen - 2016 - Santalka: Filosofija, Komunikacija 24 (1):24-35.
Abstrakt - Affektiv - Multimodal. Zur Verarbeitung von Bewegtbildern Im Anschluss an Cassirer, Langer Und Krois.Martina Sauer - 2016 - In Lars Christian Grabbe, Patrick Rupert-Kruse & Norbert M. Schmitz (eds.), Bildkörper. Zum Verhältnis von Bildtechnologien und Embodiment. Kiel, Germany: Büchner-Verlag. pp. 46-71.
An Ecological Approach to Semiotics.W. Luke Windsor - 2004 - Journal for the Theory of Social Behaviour 34 (2):179-198.
Affording Illusions? Natural Information and the Problem of Misperception.Hajo Greif - 2019 - Avant: Trends in Interdisciplinary Studies 10 (3):1-21.