Tobacco targeting: The ethical complexity of marketing to minorities [Book Review]

Journal of Business Ethics 16 (10):1011-1017 (1997)
In recent years, there has been heightened concern regarding the marketing of potentially harmful products (PHPs) to disadvantaged markets. Three issues which commonly dominate discussions in this controversy are: (1) the potential for exploitation of vulnerable markets, (2) the tradeoff between protection of disadvantaged consumers and their rights to make informed choices and (3) the appropriateness of using the commercial speech doctrine to settle the issue of targeting minority markets with PHPs. This paper examines the arguments raised in this debate so that interested parties will better appreciate the ethical complexity of marketing PHPs to minority segments.
Keywords Philosophy   Ethics   Business Education   Economic Growth   Management
Categories (categorize this paper)
Reprint years 2004
DOI 10.1023/A:1017909702926
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history
Request removal from index
Download options
Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 28,126
Through your library
References found in this work BETA

No references found.

Add more references

Citations of this work BETA

Add more citations

Similar books and articles

Monthly downloads

Added to index


Total downloads

9 ( #463,837 of 2,171,820 )

Recent downloads (6 months)

3 ( #117,896 of 2,171,820 )

How can I increase my downloads?

My notes
Sign in to use this feature

There  are no threads in this forum
Nothing in this forum yet.

Other forums