From Bounded Morality to Consumer Social Responsibility: A Transdisciplinary Approach to Socially Responsible Consumption and Its Obstacles

Journal of Business Ethics 149 (3):561-588 (2018)

Katharina Klein
Frankfurt University
Corporate social responsibility has been intensively discussed in business ethics literature, whereas the social responsibility of private consumers appears to be less researched. However, there is also a growing interest from business ethicists and other scholars in the field of consumer social responsibility. Nevertheless, previous discussions of ConSR reveal the need for a viable conceptual basis for understanding the social responsibility of consumers in an increasingly globalized market economy. Moreover, evolutionary aspects of human morality seem to have been neglected despite the fact that private consumers are undoubtedly human beings. In addition to that, empirical studies suggest that many consumers believe themselves to be responsible but do not act according to their alleged values or attitudes. This raises the question of what deters them from doing so. Therefore, the contribution of this conceptual paper is threefold: we conceptualize ConSR in terms of a combination of a Max Weber-inspired approach with the social connection approach to shared responsibility proposed by Iris Marion Young; shed light on the previously neglected implications of an evolutionarily induced bounded morality for ConSR, and identify potential obstacles to socially responsible consumption, particularly against the backdrop of shared social responsibility and bounded morality. In this latter respect, the paper focuses specifically on the obstacles of low moral intensity, moral stupefaction, informational complexity, and the lack of perceived consumer effectiveness. In sum, the paper advances knowledge in the field of ConSR by using a transdisciplinary, literature-based approach.
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1007/s10551-016-3096-8
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 46,223
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

Kantian Constructivism in Moral Theory.John Rawls - 1980 - Journal of Philosophy 77 (9):515-572.
Coevolution of Neocortical Size, Group Size and Language in Humans.R. I. M. Dunbar - 1993 - Behavioral and Brain Sciences 16 (4):681-694.

View all 32 references / Add more references

Citations of this work BETA

Add more citations

Similar books and articles

Socially Responsible and Accountable Enterprise.P. Pruzan & S. Zadek - 1997 - Journal of Human Values 3 (1):59-76.


Added to PP index

Total views
16 ( #559,185 of 2,285,692 )

Recent downloads (6 months)
7 ( #158,444 of 2,285,692 )

How can I increase my downloads?


My notes

Sign in to use this feature