Knowledge in Society 3 (3):58-66 (1990)

Current discussions on the utilization of information technologies for agriculture, place emphasis on the collection and processing of information on the farm, through the introduction and use of computers as management support in process control and database management. However, because of farm management's dependency on outside information support for the production control and market engagement, the communication of information and the improvement of its efficiency is of similar, if not greater, importance. This article, therefore, places its main focus on the communication aspect. It provides a classification for “on-farm” communication patterns and highlights, using this classification, a number of European experiences with videotex applications in agriculture. It argues that new information technologies may open the way for new approaches to farm-related communication, and thus for a major change in farm management practices. For this progression to occur, its development and application should base itself upon the basic communication patterns that have evolved in practice, and reflect the actual use of information in agriculture
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