Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends

Journal of Business Ethics 93 (1):1-19 (2010)

Faced with an ever-growing number of ethical marketing issues and uncertainty about the impact of specialized ethics journals, researchers are struggling to keep abreast of developments in the field. In order to address these challenges, our paper provides a comprehensive review of the literature on marketing ethics over almost 50 years, offers a citation analysis and develops a unique marketing ethics impact factor (MEIF). We contribute to the field in three important ways. First, we present a state-of-the-art picture of marketing ethics research. This provides an account of the research focus in each decade, assesses the importance of specific topics in the debate and identifies existing research gaps. Second, we identify the most influential papers and researchers in the marketing ethics area. Third, we evaluate the most important journals in terms of their impact on marketing ethics. To this end, we have developed an MEIF. This improves our ability to judge a journal's influence on this particular sub-discipline
Keywords impact factor  literature review  marketing ethics  top journals  top researchers
Categories (categorize this paper)
DOI 10.1007/s10551-009-0182-1
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 40,109
Through your library

References found in this work BETA

View all 40 references / Add more references

Citations of this work BETA

Big Data: A Normal Accident Waiting to Happen?Daniel Nunan & Marialaura Di Domenico - 2017 - Journal of Business Ethics 145 (3):481-491.

View all 20 citations / Add more citations

Similar books and articles

Marketing Ethics: An International Perspective.Bodo B. Schlegelmilch - 1998 - International Thomson Business Press.


Added to PP index

Total views
67 ( #112,888 of 2,237,110 )

Recent downloads (6 months)
8 ( #190,757 of 2,237,110 )

How can I increase my downloads?


My notes

Sign in to use this feature