Marketing Ethics: An International Perspective
International Thomson Business Press (1998)
| Abstract |
pt. I. Fundamentals of marketing ethics -- pt. II. Ethics in international marketing practice : cases -- pt. III. Readings in international marketing ethics -- pt. IV. Business ethics resources.
|
| Keywords | Business ethics Marketing Moral and ethical aspects |
| Categories | (categorize this paper) |
| Buy the book | $49.99 new (10% off) $54.95 direct from Amazon Amazon page |
| Call number | HF5387.S344 1998 |
| ISBN(s) | 186152191X 9781861521910 |
| Options |
Save to my reading list
Follow the author(s)
My bibliography
Export citation
Edit this record
Mark as duplicate
Request removal from index
|
Download optionsOur Archive
Upload a copy of this paper Check publisher's policy Papers currently archived: 28,208
External links
(no proxy) Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library
- Sign in / register and customize your OpenURL resolver..
- Configure custom resolver
References found in this work BETA
No references found.
Citations of this work BETA
The Impact of Intrinsic Religiosity on Consumers' Ethical Beliefs: Does It Depend on the Type of Religion? A Comparison of Christian and Moslem Consumers in Germany and Turkey. [REVIEW]Helmut Schneider, John Krieger & Azra Bayraktar - 2011 - Journal of Business Ethics 102 (2):319-332.
Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends.Bodo B. Schlegelmilch & Magdalena Öberseder - 2010 - Journal of Business Ethics 93 (1):1-19.
The Service-Dominant Logic of Marketing and Marketing Ethics.John Williams & Robert Aitken - 2011 - Journal of Business Ethics 102 (3):439-454.
Why is It (Un-)Ethical? Comparing Potential European Partners: A Western Christian and an Eastern Islamic Country – on Arguments Used in Explaining Ethical Judgments. [REVIEW]Katharina J. Srnka, A. Ercan Gegez & S. Burak Arzova - 2007 - Journal of Business Ethics 74 (2):101 - 118.
Why Is It Ethical? Comparing Potential European Partners: A Western Christian and An Eastern Islamic Country – On Arguments Used in Explaining Ethical Judgments.Katharina J. Srnka, A. Ercan Gegez & S. Burak Arzova - 2007 - Journal of Business Ethics 74 (2):101-118.
View all 11 citations / Add more citations
Similar books and articlesThe Marketing Challenge: Towards Being Profitable and Socially Responsible. [REVIEW]Russell Abratt & Diane Sacks - 1988 - Journal of Business Ethics 7 (7):497 - 507.
A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics.Kumar C. Rallapalli - 1999 - Journal of Business Ethics 18 (1):125 - 137.
An Integrated Model for Ethical Decisions in Marketing Research.Naresh K. Malhotra & Gina L. Miller - 1998 - Journal of Business Ethics 17 (3):263-280.
Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies.Johannes Brinkmann - 2002 - Journal of Business Ethics 41 (1-2):159 - 177.
International Marketing Ethics From an Islamic Perspective: A Value-Maximization Approach. [REVIEW]Mohammad Saeed, Zafar U. Ahmed & Syeda-Masooda Mukhtar - 2001 - Journal of Business Ethics 32 (2):127 - 142.
Marketing Strategies and the Search for Virtue: A Case Analysis of the Body Shop, International.Cathy L. Hartman & Caryn L. Beck-Dudley - 1999 - Journal of Business Ethics 20 (3):249 - 263.
Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators. [REVIEW]Patrick E. Murphy - 1999 - Journal of Business Ethics 18 (1):107 - 124.
Epistemological Structures in Marketing.Donald P. Robin - 1991 - Business Ethics Quarterly 1 (2):185-200.
Monthly downloads
Added to index
2009-01-28Total downloads
76 ( #69,380 of 2,172,772 )Recent downloads (6 months)
1 ( #325,028 of 2,172,772 )How can I increase my downloads?
My notes
Discussion
Nothing in this forum yet.
