International Thomson Business Press (1998)
| Abstract |
pt. I. Fundamentals of marketing ethics -- pt. II. Ethics in international marketing practice : cases -- pt. III. Readings in international marketing ethics -- pt. IV. Business ethics resources.
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| Keywords | Business ethics Marketing Moral and ethical aspects |
| Categories | (categorize this paper) |
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| Call number | HF5387.S344 1998 |
| ISBN(s) | 186152191X 9781861521910 |
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Citations of this work BETA
Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends.Bodo B. Schlegelmilch & Magdalena Öberseder - 2010 - Journal of Business Ethics 93 (1):1-19.
The Use of Genetic Testing Information in the Insurance Industry: An Ethical and Societal Analysis of Public Policy Options.Paul Thistle, Gene Laczniak & Alexander Nill - 2019 - Journal of Business Ethics 156 (1):105-121.
The Just Price: Three Insights From the Salamanca School.Juan Manuel Elegido - 2009 - Journal of Business Ethics 90 (1):29-46.
The Impact of Intrinsic Religiosity on Consumers' Ethical Beliefs: Does It Depend on the Type of Religion? A Comparison of Christian and Moslem Consumers in Germany and Turkey. [REVIEW]Helmut Schneider, John Krieger & Azra Bayraktar - 2011 - Journal of Business Ethics 102 (2):319-332.
The Service-Dominant Logic of Marketing and Marketing Ethics.John Williams & Robert Aitken - 2011 - Journal of Business Ethics 102 (3):439-454.
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