Abstract

What I wish to do in this essay is to explain how ancient rhetoric and modern anthropology share a common methodology. I shall argue that a theory of rhetoric developed by Aristotle can provide paradigms to account for new approaches to anthropology developed fairly recently. Among rhetorical arguments Aristotle distinguishes enthymene and example, and he recognizes historical, mythological, and philosophical examples. But contemporary anthropologists distinguish historical, mythological, and philosophical arguments in anthropology. Aristotle's division of example can thus provide a unifying perspective on the recent debate about anthropological method.