The Construction of Corporate Social Responsibility in Network Societies: A Communication View [Book Review]
Journal of Business Ethics 115 (4):681-692 (2013)
Abstract |
The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards CSR as communicatively constructed in dynamic interaction processes in today’s networked societies. Building on the idea that communication constitutes organizations we discuss the potentially indeterminate, disintegrative, and conflictual character of CSR. We hereby challenge established mainstream views on CSR such as the instrumental view, which regards CSR as an organizational instrument to reach organizational aims such as improved reputation and financial performance, and the political-normative view on CSR, which highlights the societal conditions and role of corporations in creating norms. We argue that both the established views, by not sufficiently acknowledging communication dynamics in networked societies, remain biased in three ways: control-biased, consistency-biased, and consensus-biased. We discuss implications of these biases and propose a future research agenda for the communication view on CSR
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Keywords | Corporate social responsibility Communication CCO Network society Legitimacy |
Categories | (categorize this paper) |
ISBN(s) | |
DOI | 10.1007/s10551-013-1826-8 |
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References found in this work BETA
Reassembling the Social: An Introduction to the Actor-Network Theory.Bruno Latour - 2005 - Oxford, England and New York, NY, USA: Oxford University Press.
Corporate Social Responsibility Theories: Mapping the Territory. [REVIEW]Elisabet Garriga & Domènec Melé - 2004 - Journal of Business Ethics 53 (1-2):51-71.
Responsibility and Global Justice: A Social Connection Model.Iris Marion Young - 2006 - Social Philosophy and Policy 23 (1):102-130.
Corporate Legitimacy as Deliberation: A Communicative Framework.Guido Palazzo & Andreas Georg Scherer - 2006 - Journal of Business Ethics 66 (1):71-88.
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Citations of this work BETA
The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception.Sora Kim - 2019 - Journal of Business Ethics 154 (4):1143-1159.
Corporations and Citizenship Arenas in the Age of Social Media.Glen Whelan, Jeremy Moon & Bettina Grant - 2013 - Journal of Business Ethics 118 (4):777-790.
Discursive Tensions in CSR Multi-Stakeholder Dialogue: A Foucauldian Perspective.Christiane Marie Høvring, Sophie Esmann Andersen & Anne Ellerup Nielsen - 2018 - Journal of Business Ethics 152 (3):627-645.
Instrumental and/or Deliberative? A Typology of CSR Communication Tools.Peter Seele & Irina Lock - 2015 - Journal of Business Ethics 131 (2):401-414.
Do CSR Messages Resonate? Examining Public Reactions to Firms’ CSR Efforts on Social Media.Gregory D. Saxton, Lina Gomez, Zed Ngoh, Yi-Pin Lin & Sarah Dietrich - 2019 - Journal of Business Ethics 155 (2):359-377.
View all 26 citations / Add more citations
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