Fitting Attitudes accounts of value analogize or equate being good with being desirable, on the premise that ‘desirable’ means not, ‘able to be desired’, as Mill has been accused of mistakenly assuming, but ‘ought to be desired’, or something similar. The appeal of this idea is visible in the critical reaction to Mill, which generally goes along with his equation of ‘good’ with ‘desirable’ and only balks at the second step, and it crosses broad boundaries in terms of philosophers’ other commitments. For example, Fitting Attitudes accounts play a central role both in T.M. Scanlon’s  case against teleology, and in Michael Smith , [unpublished] and Doug Portmore’s  cases for it. And of course they have a long and distinguished history.