Abstract

The political mobilization of conservative Protestants in the United States since the 1970s is commonly viewed as having resulted from a “backlash” against the alleged iniquities of the 1960s, including the excess-es of the counterculture. In contrast, this article maintains that conservative Protestant efforts to infiltrate and absorb the counterculture contributed to the organizational strength, cultural attractiveness, and politi-cal efficacy of the New Christian Right. The essay advances three arguments: First, that evangelicals did not simply reject the countercultural ideas of the 1960s, but absorbed and extended its key sentiments. Second, that conservative Protestantism’s appropriation of countercultural rhetoric and organizational styles played a significant role in the right-wing political mobilization of evangelicals. And third, that the merger of evan-gelical Christianity and countercultural styles, rather than their antagonism, ended up being one of the most enduring legacies of the sixties. In revisiting the relationship between the counterculture and evangelicalism, the essay also explores the larger implications for understanding the relationship between religion and poli-tics. The New Christian Right domesticated genuinely insurgent impulses within the evangelical resurgence. By the same token, it nurtured the conservative components of the counterculture. Conservative Protestant-ism thus constituted a political movement that channeled insurgencies into a cultural form that relegitimized the fundamental trajectories of liberal capitalism and consumerist society.