Conception of Complex Economic Analysis of Marketing Activities in a Company

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Дискурс 2:57-67 (2016)
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Abstract

The article deals with an idea of complex economic analysis of marketing activities in a company. The article brings forward principles of economic analysis, determines the aim, subject and object of the analysis. Issues of economic analysis of marketing expenses, marketing results and marketing processes in a company are examined.

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10.32603/2412-8562-2016-0-2-57-67

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