Journal of Human Values 16 (2):143-156 (2010)

Abstract
The society and local community is the resource pool from which any organization gets its manpower and also so to say ‘the license to operate’. The society is the entity to which an organization owes its existence. The organization exists in the society because of the inputs received from it—material and human—and ultimately sells its products and services to it. Any organization must pay its due in various ways to this important constituency. In this article, the authors have used the case study of an Indian Public Sector Undertaking like Bharat Petroleum Corporation Ltd to describe its Society and Local Community-related initiatives. Being a PSU and true to its mandate, BPCL has undertaken lot of innovative CSR initiatives in and around the areas of its functioning. An attempt has been made here to highlight the same. The data collection for the case has been done by the authors through personal interviews with top executives of the Company and supplemented through other information available in the public domain
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DOI 10.1177/097168581001600202
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