Fast and frugal heuristics: What about unfriendly environments?

Behavioral and Brain Sciences 23 (5):762-763 (2000)
Simple heuristics that make us smart offers an impressive compilation of work that demonstrates fast and frugal (one-reason) heuristics can be simple, adaptive, and accurate. However, many decision environments differ from those explored in the book. We conducted a Monte Carlo simulation that shows one-reason strategies are accurate in “friendly” environments, but less accurate in “unfriendly” environments characterized by negative cue intercorrelations, that is, tradeoffs.
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DOI 10.1017/S0140525X00463442
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