The Moral Intensity of Privacy: An Empirical Study of Webmasters' Attitudes [Book Review]

Journal of Business Ethics 46 (4):301 - 318 (2003)

Webmasters are a key moral agent in the issue of privacy. This study attempts to understand the factors underlying their attitudes about privacy based on the theory of moral intensity. Webmasters of high-traffic sites were invited via email to participate in a web-based survey. The results support the application of moral intensity to the domain of privacy and the population of webmasters - both outcomes and social norms have statistically significant main effects on attitudes. The results also suggest a reconfiguration of the dimensions of moral intensity. This is based on the observation that proximity to the organization has a negative main effect on attitudes, and it moderates the relationship between social norms and attitudes. The original theory of moral intensity did not acknowledge the possibility of this moderating role for proximity. These observations have important implications for future research and practice in the areas of privacy, moral intensity, and ethical decision making.
Keywords computer ethics  ethical decision making  information ethics  moral intensity  privacy  webmasters
Categories (categorize this paper)
Reprint years 2004
DOI 10.1023/A:1025628530013
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 42,993
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

A Cognitive–Intuitionist Model of Moral Judgment.Adenekan Dedeke - 2015 - Journal of Business Ethics 126 (3):1-21.

View all 12 citations / Add more citations

Similar books and articles


Added to PP index

Total views
25 ( #340,132 of 2,259,541 )

Recent downloads (6 months)
1 ( #911,962 of 2,259,541 )

How can I increase my downloads?


My notes

Sign in to use this feature