Journal of Business Ethics 16 (10):1001-1010 (1997)

We argue that the stakeholder perspective on corporate social responsibility is in the process of being enlarged. Due to the process of institutional isomorphism, corporations are increasingly adopting organizational features designed to promote proactivity over mere reactivity in their stakeholder relationships. We identify two sources of pressure promoting the emergence of the proactive corporation -- stakeholder activism and the recognition of the social embeddedness of the economy. The final section describes four organizational design dimensions being installed by the more proactive corporations today -- cooperation, participation, negotiation, and direct anticipation.
Keywords Philosophy   Ethics   Business Education   Economic Growth   Management
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Reprint years 2004
DOI 10.1023/A:1017957618855
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References found in this work BETA

Morals by Agreement.David Gauthier - 1986 - Oxford University Press.
Business Ethics and Stakeholder Analysis.Kenneth E. Goodpaster - 1991 - Business Ethics Quarterly 1 (1):53-73.
Corporate Strategy and the Search for Ethics.R. Edward Freeman & Daniel R. Gilbert - 1992 - Journal of Business Ethics 11 (7):514-554.

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Corporate Social Responsibility and Firm Size.Krishna Udayasankar - 2008 - Journal of Business Ethics 83 (2):167-175.

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