The proactive corporation: Its nature and causes [Book Review]

Journal of Business Ethics 16 (10):1001-1010 (1997)
  Copy   BIBTEX


We argue that the stakeholder perspective on corporate social responsibility is in the process of being enlarged. Due to the process of institutional isomorphism, corporations are increasingly adopting organizational features designed to promote proactivity over mere reactivity in their stakeholder relationships. We identify two sources of pressure promoting the emergence of the proactive corporation -- stakeholder activism and the recognition of the social embeddedness of the economy. The final section describes four organizational design dimensions being installed by the more proactive corporations today -- cooperation, participation, negotiation, and direct anticipation.



    Upload a copy of this work     Papers currently archived: 80,001

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles


Added to PP

25 (#480,066)

6 months
2 (#319,119)

Historical graph of downloads
How can I increase my downloads?