Souled out of rights? – predicaments in protecting the human spirit in the age of neuromarketing


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Modern neurotechnologies are rapidly infringing on conventional notions of human dignity and they are challenging what it means to be human. This article is a survey analysis of the future of the digital age, reflecting primarily on the effects of neurotechnology that violate universal human rights to dignity, self-determination, and privacy. In particular, this article focuses on neuromarketing to critically assess potentially negative social ramifications of under-regulated neurotechnological application. Possible solutions are critically evaluated, including the human rights claim to the ‘right to mental privacy’ and the suggestion of a new human right based on spiritual jurisdiction, where the human psyche is a legal space in a substantive legal setting.
Keywords Human dignity  Human rights  Human spirit  Legal theory  Mental privacy  Neuromarketing  Surveillance
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DOI 10.1186/s40504-019-0095-4
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