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Keywords learning transfer to nonsense syllables/paired associate, word meaningfulness & pleasantness
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DOI 10.1037/h0026304
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The Measurement of Meaning.Charles Egerton Osgood - 1957 - London: Urbana, University of Illinois Press.

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Word Association as a Function of Conditioned Meaning.Howard R. Pollio - 1963 - Journal of Experimental Psychology 66 (5):454-460.
The Relative Variability of Nonsense Syllables and Words.F. M. Sauer - 1930 - Journal of Experimental Psychology 13 (3):235.

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