The association of ethical judgment of advertising and selected advertising effectiveness response variables

Journal of Business Ethics 17 (2):125-136 (1998)
Abstract
This study examines the potential effects of unethically perceived advertising executionson consumer responses to the ad. The study found that the unethical perceptions of the advertisement shown significantly and negatively affected all advertising response variables examined in the study.
Keywords Philosophy   Ethics   Business Education   Economic Growth   Management
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Reprint years 2004
DOI 10.1023/A:1005798210285
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