Effects of perceived organizational CSR value and employee moral identity on job satisfaction: a study of business organizations in Thailand


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Research has shown that corporate social responsibility can have a positive impact on the firm’s reputation and financial performance. Moreover, CSR activities can have a positive impact on employees’ workplace experience. Consistent with past research, we argue that perceived organizational CSR value can have a positive impact on job satisfaction. We also argue that employees’ moral identity can play an important moderating role on the perceived CSR effect. Specifically, the current study was designed to test the predictive effects of perceived organizational CSR value on job satisfaction. In addition, the study was designed to test the moderating roles of two moral identity dimensions, internalized and symbolic moral identity, on the effect of perceived organizational CSR value on job satisfaction. The study results were generally supportive of the hypotheses. Managerial implications of the study findings were also discussed.
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DOI 10.1007/s13520-019-00088-1
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Construal-Level Theory of Psychological Distance.Yaacov Trope & Nira Liberman - 2010 - Psychological Review 117 (2):440-463.
Anti-Consumption: An Overview and Research Agenda.M. S. W. Lee, K. V. Fernandez & M. R. Hyman - 2009 - Journal of Business Research 62 (2):145--147.
Beyond Moral Reasoning.Dan Freeman - 2008 - Business Ethics Quarterly 18 (4):513-540.

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