Personal and professional values underlying the ethical judgments of marketers

Journal of Business Ethics 12 (7):525 - 533 (1993)
Abstract
This study explores the relative influences of two levels of value orientations, personal values and professional values, underlying the ethical judgments of marketing practitioners. The data were obtained from a mail survey of the American Marketing Association''s professional members. The results generally indicate that a marketer''s ethical judgments can be partially explained by his/her personal and professional values.
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DOI 10.1007/BF00872374
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The Nature of Human Values.Milton Rokeach - 1973 - New York: Free Press.

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