Journal of Business Ethics 80 (3):597-611 (2008)

The concept of corporate social responsibility is becoming integral to effective corporate brand management. This study adopts a multidimensional and cross-country perspective of the concept and analyses consumer perceptions of behaviour of four leading consumer products manufacturers. Data was collected from consumers in two countries – Spain and the UK. The study analyses consumers’ degree of interest in corporate responsibility and its impact on their perception about the company. The findings here suggest a weak impact of company-specific communication on consumers’ perception. The implications of this study are relevant to companies for strengthening their social responsibility associations with the consumers
Keywords Corporate Social Responsibility  consumer perceptions  corporate communication  product evaluations
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DOI 10.1007/s10551-007-9457-6
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Capitalism and Freedom.Milton Friedman - 1962 - Ethics 74 (1):70-72.

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