Toward A Code of Ethics for Marketing Educators

Journal of Business Ethics 63 (1):1-20 (2006)
  Copy   BIBTEX


This paper builds on previous work by Sirgy, M. J., Journal of Business Ethics 19, 193–206, dealing with issues of code of conduct of marketing educators. Sirgy developed a discussion document outlining a semblance of what might be construed as a code of ethics for marketing educators. The discussion document was debated and accompanied by three commentaries. One conclusion derived from the discussion document and the commentaries is the need to develop a code of ethics involving behaviors that most marketing educators find morally unacceptable. The current paper reports on a descriptive study involving a survey of marketing educators in which survey respondents were asked to rate the extent to which certain behaviors are deemed acceptable or unacceptable. The results of the survey identified certain behaviors deemed unacceptable by the vast majority of survey respondents. This evidence of hypernorms within the community of marketing educators was used to propose an initial code of ethics



    Upload a copy of this work     Papers currently archived: 91,202

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Marketing ethics.George G. Brenkert - 2008 - Malden, MA: Blackwell.
Epistemological Structures in Marketing.R. Eric Reidenbach & Donald P. Robin - 1991 - Business Ethics Quarterly 1 (2):185-200.
Marketing ethics: an international perspective.Bodo B. Schlegelmilch - 1998 - Boston: International Thomson Business Press.


Added to PP

44 (#343,283)

6 months
5 (#526,961)

Historical graph of downloads
How can I increase my downloads?