Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms

Journal of Business Ethics 77 (4):377-403 (2008)
  Copy   BIBTEX

Abstract

In this article we build on the program of research in well-being marketing by further conceptualizing and refining the conceptual domain of the concept of consumer well-being (CWB). We then argue that well-being marketing is a business philosophy grounded in business ethics. We show how this philosophy is an ethical extension of relationship marketing (stakeholder theory in business ethics) and is superior to transactional marketing (a business philosophy grounded in the principles of consumer sovereignty). Additionally, we argue that well-being marketing is based on duty ethics concepts, specifically the duty of beneficence and non-maleficence. Subsequently, we show how the well-being concept guides marketing decisions for consumer goods firms.

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 91,219

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Marketing ethics.George G. Brenkert - 2008 - Malden, MA: Blackwell.
Marketing ethics and education: Some empirical findings. [REVIEW]Sharyne Merritt - 1991 - Journal of Business Ethics 10 (8):625 - 632.

Analytics

Added to PP
2009-01-28

Downloads
127 (#138,381)

6 months
17 (#132,430)

Historical graph of downloads
How can I increase my downloads?

References found in this work

The Right and the Good. Some Problems in Ethics.W. D. Ross - 1930 - Oxford: Clarendon Press. Edited by Philip Stratton-Lake.
The Wealth of Nations.Adam Smith - 1976 - Hackett Publishing Company.
The Politics of Stakeholder Theory.R. Edward Freeman - 1994 - Business Ethics Quarterly 4 (4):409-421.
Business Ethics and Stakeholder Analysis.Kenneth E. Goodpaster - 1991 - Business Ethics Quarterly 1 (1):53-73.

View all 13 references / Add more references