Advertising and deep autonomy

Journal of Business Ethics 33 (1):15 - 28 (2001)

Authors
Andrew Sneddon
University of Ottawa
Abstract
Concerns about advertising take one of two forms. Some people are worried that advertising threatens autonomous choice. Others are worried not about autonomy but about the values spread by advertising as a powerful institution. I suggest that this bifurcation stems from misunderstanding autonomy. When one turns from autonomous choice to autonomy of persons, or what is often glossed as self-rule, then one has reason to think that advertising poses a moral problem of a sort so far unrecognized. I diagnose this problem using Charles Taylor''s work on "strong evaluation". This problem turns out to have political ramifications that have been only dimly recognized in business ethics circles.
Keywords advertising  autonomy  Barbara Phillips  capitalism  Charles Taylor  ideology  John Waide  Robert Arrington  strong evaluation
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Reprint years 2004
DOI 10.1023/A:1011929725518
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Paternalism in Public Health Care.Thomas R. V. Nys - 2008 - Public Health Ethics 1 (1):64-72.
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A Framework for Assessing Immorally Manipulative Marketing Tactics.Shlomo Sher - 2011 - Journal of Business Ethics 102 (1):97-118.

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