The role of moral judgments within expectancy-value-based attitude-behavior models

Ethics and Behavior 12 (4):299 – 321 (2002)
Authors
Richard Shepherd
Federal University of Rio de Janeiro
Abstract
Rational choice models are characterized by the image of the self-interested Homo economicus. The role of moral concerns, which may involve a concern for others' welfare in people's judgments and choices, questions the descriptive validity of such models. Increasing evidence of a role for perceived moral obligation within the expectancy-value-based theory of reasoned action and the theory of planned behavior indicates the importance of moral-normative influences in social behavior. In 2 studies, the influence of moral judgments on attitudes toward food produced with the use of genetic engineering techniques and toward meat consumption is addressed. The reasons participants provide for their moral judgments indicate some foci of their moral concerns. The results of both studies corroborate earlier findings that perceived moral obligation (moral norm) has independent effects on behavioral intentions; they also provide evidence that such judgments may affect attitudes themselves. The results are discussed in relation to the need for attitude-behavior models to reflect the role of moral evaluations in judgment and choice.
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1207/S15327019EB1204_01
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 33,723
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

Moral Thinking: Its Levels, Method, and Point.R. M. Hare (ed.) - 1981 - Oxford: Oxford University Press.
On Ethics and Economics.Amartya Sen - 1989 - Tijdschrift Voor Filosofie 51 (4):722-723.
Beyond Self-Interest.Jane J. Mansbridge (ed.) - 1990 - University of Chicago Press.

View all 9 references / Add more references

Citations of this work BETA

Add more citations

Similar books and articles

Moral Realism and Moral Judgments.Frederik Kaufman - 1992 - Erkenntnis 36 (1):103 - 112.
Moral Psychology and the Mencian Creature.David Morrow - 2009 - Philosophical Psychology 22 (3):281-304.
Causal Judgment and Moral Judgment: Two Experiments.Joshua Knobe & Ben Fraser - 2008 - In Walter Sinnott-Armstrong (ed.), Moral Psychology. MIT Press.
Implicit Mental Processes in Ethical Management Behavior.Nicki Marquardt - 2010 - Ethics and Behavior 20 (2):128 – 148.
Moral Judgment and Emotions.Kyle Swan - 2004 - Journal of Value Inquiry 38 (3):375-381.

Analytics

Added to PP index
2009-01-28

Total downloads
18 ( #317,588 of 2,261,409 )

Recent downloads (6 months)
3 ( #144,320 of 2,261,409 )

How can I increase my downloads?

Monthly downloads

My notes

Sign in to use this feature