The role of motivation in the unconscious: How our motives control the activation of our thoughts and shape our actions

In Joseph P. Forgas, Kipling D. Williams & Simon M. Laham (eds.), Social Motivation: Conscious and Unconscious Processes. Cambridge University Press. pp. 113-129 (2005)
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Keywords *Behavior  *Cognitive Processes  *Consciousness States  *Motivation  Goals  Prejudice  Priming  Self Concept  Stereotyped Attitudes  Thinking
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