Journal of Business Ethics 102 (1):47-55 (2011)
AbstractPerceptions of a firm’s stance on corporate social responsibility (CSR) are influenced by its corporate marketing efforts including branding, reputation building, and communications. The current research examines CSR from the consumer’s perspective, focusing on antecedents and consequences of perceived CSR. The findings strongly support the fact that particular cues, namely perceived financial performance and perceived quality of ethics statements, influence perceived CSR which in turn impacts perceptions of corporate reputation, consumer trust, and loyalty. Both consumer trust and loyalty were also found to reduce the perceived risk that consumers experience in buying and using products. From these significant findings, we draw several conclusions and implications, including the importance of enhancing firm focus toward its ethical commitment and long-term reputation
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References found in this work
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Corporate Ethical Codes: Effective Instruments For Influencing Behavior.Betsy Stevens - 2008 - Journal of Business Ethics 78 (4):601-609.
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Citations of this work
Be Bad but Look Good: Can Controversial Industries Enhance Corporate Reputation Through CSR Initiatives?Claudio Aqueveque, Pablo Rodrigo & Ignacio J. Duran - 2018 - Business Ethics: A European Review 27 (3):222-237.
Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty.Oriol Iglesias, Stefan Markovic, Mehdi Bagherzadeh & Jatinder Jit Singh - 2020 - Journal of Business Ethics 163 (1):151-166.
Consumers’ Perceptions of Retail Business Ethics and Loyalty to the Retailer: The Moderating Role of Social Discount Practices.Mbaye Fall Diallo & Christine Lambey-Checchin - 2017 - Journal of Business Ethics 141 (3):435-449.
The Joint Effects of Justice Climate, Group Moral Identity, and Corporate Social Responsibility on the Prosocial and Deviant Behaviors of Groups.Meghan A. Thornton & Deborah E. Rupp - 2016 - Journal of Business Ethics 137 (4):677-697.
The Link Between (Not) Practicing CSR and Corporate Reputation: Psychological Foundations and Managerial Implications.Nick Lin-Hi & Igor Blumberg - 2018 - Journal of Business Ethics 150 (1):185-198.
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