FOCUS: Corporate dialogue - a new perspective for public relations

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Business Ethics, the Environment and Responsibility 2 (2):58–63 (1993)
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Abstract

Recent initiatives in Germany illustrate how major companies have changed their attitudes towards a critical public ‐ and thereby have improved their economic and ethical performance. Prof. Dr. Horst Steinmann and Dipl.‐Kfm. Ansgar Zerfaß belong to the University of Erlangen‐Nürnberg, Germany.

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2006

DOI

10.1111/j.1467-8608.1993.tb00016.x

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