Journal of Business Ethics 84 (S1):3 - 10 (2009)

Abstract
When one addresses boycotts, the efforts of the Montgomery bus boycotts to end segregation likely come to mind. However, the moral merits of a boycott are not always so clearly determined and how a company reacts to a boycott can have long lasting repercussions for its public image. In this article, I will examine a number of boycotts including boycotts by the American Family Association of both Ford and Proctor & Gamble based on their advertising venue choices. In a politically and morally charged atmosphere, it can be difficult for companies to determine where their moral obligations lie while at the same time being mindful of the bottom line. I suggest a number of guidelines to aid in corporate moral decision making when faced with a boycott
Keywords advertising ethics  boycotts  corporate moral character  corporate moral censure  free speech  LGBT issues  right of exit
Categories (categorize this paper)
DOI 10.1007/s10551-008-9684-5
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 54,593
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

Ethical Dilemmas Associated with Consumer Boycotts.Monroe Friedman - 2001 - Journal of Social Philosophy 32 (2):232–240.
Ethical Dilemmas Associated with Consumer Boycotts.Monroe Friedman - 2001 - Journal of Social Philosophy 32 (2):232-240.

Add more references

Citations of this work BETA

Strong Reciprocity in Consumer Boycotts.Tobias Hahn & Noël Albert - 2017 - Journal of Business Ethics 145 (3):509-524.
Business Ethics and the Return on Reputation.Maria Ivancin - 2012 - Journal of Mass Media Ethics 27 (2):150 - 152.

View all 7 citations / Add more citations

Similar books and articles

Analytics

Added to PP index
2009-01-28

Total views
81 ( #119,556 of 2,385,755 )

Recent downloads (6 months)
1 ( #559,864 of 2,385,755 )

How can I increase my downloads?

Downloads

My notes