Journal of Business Ethics 84 (1):3 - 10 (2009)
When one addresses boycotts, the efforts of the Montgomery bus boycotts to end segregation likely come to mind. However, the moral merits of a boycott are not always so clearly determined and how a company reacts to a boycott can have long lasting repercussions for its public image. In this article, I will examine a number of boycotts including boycotts by the American Family Association of both Ford and Proctor & Gamble based on their advertising venue choices. In a politically and morally charged atmosphere, it can be difficult for companies to determine where their moral obligations lie while at the same time being mindful of the bottom line. I suggest a number of guidelines to aid in corporate moral decision making when faced with a boycott
|Keywords||advertising ethics boycotts corporate moral character corporate moral censure free speech LGBT issues right of exit|
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References found in this work BETA
Ethical Dilemmas Associated with Consumer Boycotts.Monroe Friedman - 2001 - Journal of Social Philosophy 32 (2):232–240.
Citations of this work BETA
Strong Reciprocity in Consumer Boycotts.Tobias Hahn & Noël Albert - forthcoming - Journal of Business Ethics.
Deonance and Distrust: Motivated Third Party Information Seeking Following Disclosure of an Agent's Unethical Behavior. [REVIEW]Chris M. Bell & Kelley J. Main - 2011 - Journal of Business Ethics 102 (1):77-96.
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