Journal of Mass Media Ethics 20 (4):269 – 287 (2005)
AbstractPublic relations practitioners place a premium on loyalty - particularly in terms of cultivating relationships. However, little scholarly research has been done on the subject. This essay analyzes loyalty in terms of organizational deterioration and decline. The ethical dimensions of Hirschman's concept of "exit, voice, and loyalty, " and Royce's notion about loyalty, are explored, as is the concept of "loyalty to loyalty. " The essay concludes with a 7-step model intended to help practitioners determine the demands of ethical loyalty.
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References found in this work
Secrets: On the Ethics of Concealment and Revelation.Sissela Bok - 1982 - Oxford University Press.
Concluding Unscientific Postscript.Søen Kierkegaard & Walter Lowrie - 1941 - Princeton University Press for American-Scandinavian Foundation.
Citations of this work
Publicity as Covert Marketing? The Role of Persuasion Knowledge and Ethical Perceptions on Beliefs and Credibility in a Video News Release Story.Michelle R. Nelson & Jiwoo Park - 2015 - Journal of Business Ethics 130 (2):327-341.
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