Loyalty in public relations: When does it cross the line between virtue and vice?

Journal of Mass Media Ethics 20 (4):269 – 287 (2005)


Public relations practitioners place a premium on loyalty - particularly in terms of cultivating relationships. However, little scholarly research has been done on the subject. This essay analyzes loyalty in terms of organizational deterioration and decline. The ethical dimensions of Hirschman's concept of "exit, voice, and loyalty, " and Royce's notion about loyalty, are explored, as is the concept of "loyalty to loyalty. " The essay concludes with a 7-step model intended to help practitioners determine the demands of ethical loyalty.

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References found in this work

Concluding Unscientific Postscript.Søen Kierkegaard & Walter Lowrie - 1941 - Princeton University Press for American-Scandinavian Foundation.
Concluding Unscientific Postscript.Søren Kierkegaard - 2019 - Princeton University Press.
The Philosophy of Loyalty.Josiah Royce - 1908 - New York: Hafner Pub. Co..
Loyalties.Andrew Oldenquist - 1982 - Journal of Philosophy 79 (4):173-193.

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