Journal of Business Ethics 16 (1):87-105 (1997)

A new generation, earmarked the Thirteeners, is an emerging force in the marketplace. The Thirteener cohort group, so designated since they are the thirteenth generation to know the American flag and constitution, encompass over 62 million adult consumers. All the former "Mall Rats" have grown up. The normative structures that these Thirteeners employ in both acquisition and disposition retail settings is empirically assessed in this study through the use of a national sample. The findings suggest that Thirteeners are more likely to attempt to rationalize away unethical retailing consumption behaviors than their parent's generation. The managerial and theoretical implications for the practice of retailing in the 1990s associated with these observations are discussed.
Keywords Philosophy   Ethics   Business Education   Economic Growth   Management
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Reprint years 2004
DOI 10.1023/A:1017991525118
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The Nature of Human Values.Milton Rokeach - 1973 - New York: Free Press.
Culture and Practical Reason.Marshall Sahlins - 1978 - Science and Society 42 (2):232-235.

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