Journal of Business Ethics 46 (2):175-186 (2003)

This study explores the ethical ideologies and ethical beliefs of African American consumers using the Forsyth ethical position questionnaire and the Muncy-Vitell consumer ethics questionnaire. The two dimensions of the EPQ were the independent constructs and the four dimensions of the MVQ were the dependent variables. In addition, this paper explores the consumer ethics of African Americans across four demographic factors. A sample of 315 African American consumers was used to explore these relationships. Results confirmed that consumers who score high on the idealism scale are more likely to reject questionable consumer activities, but there was no relationship between relativism and consumers' rejection of questionable activities. Older, more educated and married consumers rejected questionable activities more than younger, less educated and single consumers. Gender did not have any significant relationship to consumers' ethical orientation.
Keywords Philosophy   Ethics   Business Education   Economic Growth   Management
Categories (categorize this paper)
Reprint years 2004
DOI 10.1023/A:1025068902771
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 71,410
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

View all 21 citations / Add more citations

Similar books and articles


Added to PP index

Total views
54 ( #212,118 of 2,519,806 )

Recent downloads (6 months)
1 ( #406,314 of 2,519,806 )

How can I increase my downloads?


My notes