Abstract

The most common methodological basis for creating marketing paradigm of public education management is the allocation of general forms of marketing to management activities. Immediate methodological basis for the formation of the said paradigm was synthesis of marketing concepts and management activities. Educational marketing is a cognitive foundation of values reorientation of all forms of regulation to meet the social and educational needs of the individual. In this sense, marketing management is a new form of regulation of the industry in all its forms, which gives it integrity in market conditions social development. Marketing provides innovative integration of all processes in the system of education based on the introduction of market-criterion objective expediency. Managerial experience shows that marketing management education can achieve maximum under these conditions optimal social impact of the cost of resources required. In general, the definition of educational marketing as a social or socio-oriented gives rise to characterize it as a paradigm of innovation management within the global process of expanding its functions. This phenomenon is primarily associated with the integration of educational marketing as its content culture of society and thus access to valuable regulation of social development through market-oriented educational activities.