Abstract

The iconic revolution changing the routine of everyday communication is gradually leading to the creation of a linguistic structure that combines visual and verbal tools in both formal and semantic aspects. Computer and mobile applications today enable high-tech imaging that ensures the spread of iconic communication in mundane interactions and the possibility of a creative combination of verbal and iconic codes for language users who navigate in a world of images in an increasingly confident manner. The iconic revolution that accompanies this expansion of new communication technologies thus leads to serious changes in language use, thereby enhancing the transmission of verbal and iconic language to become a key element of mundane communication. This article argues that this turn in communication technology guided the attention of Kristóf Nyíri, an eminent figure in contemporary Hungarian philosophy, to the problem of the relationship between icon, language, and tradition. The aim of the present essay is twofold: to shed light on the relevance of Nyíri’s analysis and thoughts on the relationship between tradition and language in the history of communication, and to identify, using Nyíri’s model of pictorial meaning as a starting point, the relevant aspects of the conception of technological determinism in answering questions from the philosophy of language and mind.