Journal of Business Ethics 16 (5):507-519 (1997)
Moralogy is an indigenous six-decade-old Japanese approach to business ethics which has been particularly influential among middle-sized business. The core themes of moralogy are the inseparability of morality and economic activities, the recognition of a difference between social justice and universal justice, and an emphasis on identification of principles of supreme or universal morality. Moralogy recognizes moral liberty and a principle of "omni-directional fairness"; and may be best described as a virtue-based stakeholder approach to business ethics. It differs in significant ways, however, from Rawls' Theory of Justice and Donaldson and Dunfee 's Integrative Social Contracts Theory.
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