From Increasing Gas Efficiency to Enhancing Creativity: It Pays to Go Green [Book Review]

Journal of Business Ethics 94 (2):149 - 155 (2010)
Abstract
What are the common denominators for success when we consider increasing gas efficiency and enhancing creativity in organizations? As an analogy, the principles of increasing gas efficiency are applicable to enhancing creativity in organizations: Plan activities in advance, allocate sufficient time, resources, and set a SMART goal with clear priority and focus. Identify talent in ourselves and others and do not fall into the temptation of following others. Big ideas take time. Maintain momentum, avoid interruptions, incorporate new technologies, information, and feedback, and modify action to achieve goals. We have 100% control of our thoughts and action. Stop idling, take action, and do it now. If everyone contributes just a little, the cumulative effect over time can be huge. If we have the knowledge, skills, and abilities (KSA) for doing the right things that will benefit humanity and the whole world, but fail to do them, is this ethical? We, the managers, need to focus on what we have done and what we have failed to do, change our thinking, change our behavior, and accomplish our goals
Keywords gas efficiency  creativity  can do  will do  human resource  sustainability
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DOI 10.1007/s10551-009-0261-3
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