Journal of Business Ethics 93 (4):653-669 (2010)
Abstract |
The globalization movement in recent decades has meant rapid growth in trade, financial transactions, and cross-country ownership of economic assets. In this article, we examine how the globalization of national business systems has influenced the framing of corporate social responsibility (CSR). This is done using text analysis of CEO letters appearing in the annual reports of 15 major corporations in Sweden during a period of transformational change. The results show that the discourse about CSR in the annual reports has changed from a national and communitarian view of social responsibility (cf. a negotiated view of CSR) toward an international and individualistic view of social responsibility (cf. a self-regulating view of CSR). The article contributes theoretically (1) by adding a national–global dimension to previous conceptualizations of CSR and (2) by showing that the rise of CSR discourse and activities in the last 10 years does not have to imply an increased commitment and interest in corporate responsibility per se, only that there are increased societal expectations that corporations should develop the capability to act more independently as moral agents.
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Keywords | corporate social responsibility corporate responsibility globalization national business systems corporate annual reports CEO letters text analysis Sweden |
Categories | (categorize this paper) |
DOI | 10.1007/s10551-009-0246-2 |
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References found in this work BETA
Corporate Social Responsibility Evolution of a Definitional Construct.Archie B. Carroll - 1999 - Business and Society 38 (3):268-295.
Corporate Social Responsibility in the 21st Century: A View From the World's Most Successful Firms.Jamie Snider, Ronald Paul Hill & Diane Martin - 2003 - Journal of Business Ethics 48 (2):175-187.
Corporate Social Responsibility (CSR) in Asia A Seven-Country Study of CSR Web Site Reporting.Wendy Chapple & Jeremy Moon - 2005 - Business and Society 44 (4):415-441.
Corporate Social Responsibility (CSR) in Asia: A Seven-Country Study of CSR Web Site Reporting.Chapple Wendy & Moon Jeremy - 2005 - Business and Society 44 (4):415-441.
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Citations of this work BETA
Instrumental and/or Deliberative? A Typology of CSR Communication Tools.Peter Seele & Irina Lock - 2015 - Journal of Business Ethics 131 (2):401-414.
Unearthing Sedimentation Dynamics in Political CSR: The Case of Colombia.Pilar Acosta & Mar Pérezts - 2019 - Journal of Business Ethics 155 (2):425-444.
CEO Letters: Social License to Operate and Community Involvement in the Mining Industry.Blanca de-Miguel-Molina, Vicente Chirivella-González & Beatriz García-Ortega - forthcoming - Business Ethics: A European Review.
From Implicit to Explicit CSR in a Scandinavian Context: The Cases of HÅG and Hydro.Siri Granum Carson, Øivind Hagen & S. Prakash Sethi - 2015 - Journal of Business Ethics 127 (1):17-31.
Rights and Corporate Social Responsibility: Competing or Complementary Approaches to Poverty Reduction and Socioeconomic Rights?Onyeka K. Osuji & Ugochukwu L. Obibuaku - 2016 - Journal of Business Ethics 136 (2):329-347.
View all 9 citations / Add more citations
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