Paradoxies of global and individual within the network of discursive mapping

Filozofija I Društvo 22 (2):31-49 (2011)
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Abstract

The paper initially establishes the theoretical framework including the crucial notions of the contemporary philosophical and cultural studies the aim of which is to investigate the Global and Individual phenomena. Following the principal tenets of Paul de Man?s tropological approach, the paper also seeks to critically explore theoretical elaborations constituting their own discursive mappings, whereas, at the same time, the latter are subject to the acute critical theoretical endeavours in the context of constructing hyperdiscursive network and spatial logic of the Global, hence totalizing which is precisely to neutralize the Individual. Consequently, by means of their own metadiscursive?schisms?, Foucault?s visibly-invisible interactive relations of power are established, within which the Individual equally constitutes itself as an operational factor of Jameson?s culture as megastructure on the next level of abstraction - cultural selfproduction. The final segment of the paper seeks to highlight the fact that, in the contemporary epoch, discourse coequally constitutes itself as a manipulative factor in Jameson?s?New World System? and Baudrillard?s?fatal strategies of seduction?. Henceforth, within the contemporary discursive mapping establishing itself as a paraliterature in its own right, there remains the issue as to what extent the metastasis of the Global conditions the metastasis of the Individual, and vice versa. U radu se najpre uspostavlja teorijski okvir kljucnih pojmova savremenih filozofskih i kulturoloskih studija koje su usmerene ka proucavanju fenomena globalnog i individualnog. Sledeci osnovne postavke tropoloske analize Pola de Mana, u radu se takodje kriticki preispituju teorijske elaboracije koje konstituisu sopstvene mreze diskurzivnih mapiranja, dok su ista istovremeno predmet ostre kritike u kontekstu konstruisanja hiperdiskurzivne mreze i prostorne logike globalnog, te i totalizujuceg u kome se individualno upravo neutralise. Konsekventno, u?raskolima? njihovih metadiskursa uspostavljaju se Fukoovi vidljivo-nevidljivi relacioni odnosi moci u kojima individulano podjednako postaje operativni faktor Dzejmsonove kulture kao megastrukture na sledecem nivou apstrakcije-kulturne samoproizvodnje. Zavrsni deo rada nastoji da ukaze na cinjenicu da se, u savremenoj epohi, diskurs podjednako konstituise kao manipulativni faktor Dzejmsonovog?novog svetskog sistema? i Bodrijarovih?fatalnih strategija zavodjenja?. Stoga, u mrezi diskurzivnog mapiranja savremene teorije kao svojevrsne paraliterature, ostaje otvoreno pitanje u kojoj meri metastaza globalnog uslovljava metastazu individualnog, i obrnuto. PR Projekat Ministarstva nauke Republike Srbije, br. 178018: Drustvene krize i savremena srpska knjizevnost i kultura - nacionalni, regionalni, evropski i globalni okvir

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