Abstract

A dataset was created of the character strengths reported by each of the 300 #iwill Ambassadors to examine trends and discrepancies between cohorts. The researchers applied categories of strengths from the JCCV’s ‘Building Blocks of Character’ to the dataset in order to categorise these character strengths into intellectual, moral, civic and performance domains (Jubilee Centre, 2017: 5). This article explores the dataset, details initial findings and considers implications for practice and further research.